Google Tag Manager Fundamentals - Assessment answers to cross-check

certification Jul 17, 2015

I completed the course and have posted answers to all assessments below but refer to them only when you are really stuck. The assessment can be attempted many times and there is no time restriction as well. You should pursue the course for learning not just for a certificate.

Unit 1

  1. How can Google Tag Manager help you manage your website?(select all that apply)
    • Simplify and speed up tag deployment
    • Specify when tags should fire
    • Manage different versions of tags
    • Increase website performance
    • Increase audience reach
  2. Google Tag Manager can only be used with Google tags
    • True
    • False
  3. When creating a tag implementation plan, what are the recommended guidelines?(select all that apply)
    • Determine which existing tags can be moved into Tag Manager
    • Decide what static and dynamic values you’ll want to pass from your website
    • Determine which events (or actions) you’ll use as triggers
    • Choose which tags can get you the data you need
  4. If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?
    • AdWords Conversion Tracking tag
    • AdWords Remarketing tag
    • Google Analytics Pageview tag
    • DoubleClick Floodlight counter tag
  5. What is stored in a Tag Manager container?
    • A grouping of all of your Tag Manager accounts.
    • A collection of variables defined in Tag Manager.
    • A JavaScript object that holds data passed from your website
    • A collection of website tags and triggers
  6. What is a “container snippet” in Tag Manager?
    • JavaScript code placed on each page of your website
    • A JavaScript object that holds data passed from your website
    • A collection of website tags and triggers
    • Analytics tracking code
  7. A Tag Manager account allows you to do which of the following?:(select all that apply)
    • Manage tags for one or more websites
    • Access your Google Analytics account
    • Connect multiple Tag Manager accounts to single Google account
    • Control access permissions to a Tag Manager account
  8. What is a “trigger” in Tag Manager?
    • A trigger determines which events fire on your website
    • A trigger instantiates the Data Layer
    • A trigger fires tags in response to website events
    • A trigger publishes tags to your website
  9. What are the three parts of a trigger in Tag Manager?
    • Variables, operators, and values
    • Operators, tags, and variables
    • Variables, operators, and the Data Layer
    • Tags, values, and the push method
  10. How do you enable a built-in variable in Tag Manager?
    • Publish the built-in variable in the Publish Now area
    • Create a user-defined variable in the Variable configuration tab
    • Check the built-in variable in the Variable configuration tab
    • Uncheck the built-in variable in the Variable configuration tab